As a market leader in subscription technology, the company’s proprietary Relationship Commerce platform is shifting consumer interactions from one-and-done transactions to frictionless and highly profitable recurring relationships. Ordergroove enables subscription and membership experiences for the world’s largest and most innovative retailers, including L’Oréal, Dollar Shave Club, La Colombe Coffee, Bonafide Health and The Honest Company. These partnerships are the driving force executing our company’s vision.” This transformation allows our teams to focus on improving Dollar Shave Club members' experience at an omnichannel level and look to the future with bigger innovations. “As we progressed, we wanted to scale our business and remain nimble without sacrificing the level of service and product efficacy we’re known for, which we wouldn’t be able to achieve without migrating our tech stack. “At Dollar Shave Club, our first priority is to deliver an exceptional experience for our customers,” said Ranil Wiratunga, Chief Digital Officer & Global GM of DTC at Dollar Shave Club. Through iamota’s design, Dollar Shave Club was able to shed legacy user experience debt, simplify, and optimize the experience for prospective customers, members and Dollar Shave Club’s internal operational team. Shopify Plus design and development agency partner, iamota, supported the transition from a highly customized tech stack to a Shopify Plus-centric one in collaboration with Dollar Shave Club, Ordergroove, Gorgias, and Klaviyo’s’ implementation teams. Gorgias has also enabled Dollar Shave Club to automate responses for more than 30% of inquiries and offer self-service resources, creating a smoother experience for customers without overloading internal support agents. Dollar Shave Club can now see all customer conversations and order history in one place, so agents have full subscriber context to better support their customers’ needs. Gorgias provides the brand with a seamless support experience across different channels like live chat, social media, and email. Dollar Shave Club also has access to Klaviyo’s powerful AI, predictive analytics, and benchmark reporting.ĭollar Shave Club also chose ecommerce customer service platform, Gorgias, to power customer support. With Klaviyo, Dollar Shave Club can use data from across its tech stack to develop and send highly personalized emails at scale. Klaviyo was tapped to power Dollar Shave Club’s marketing automation. Dollar Shave Club’s transition to best-in-breed ecommerce technology allows them to innovate faster and unlock rapid growth. For many retailers, maintaining a homegrown subscription solution is complicated and costly, both financially and in terms of internal bandwidth. We’re honored that Dollar Shave Club has put their trust in Ordergroove to create a flexible and scalable subscriber experience that not only delights customers but is easier and more cost effective to maintain.”ĭollar Shave Club is at the forefront of another seismic shift as more enterprise brands move from homegrown software to third-party solutions. “They burst onto the scene more than a decade ago and set the standard for what it means to be a subscription-first brand. “Dollar Shave Club is the undisputed leader in subscriptions,” said Greg Alvo, CEO of Ordergroove. The team was able to successfully migrate its seven-figure subscriber base over the course of three days, with an impressive 99.99% success rate and no downtime. Because of its experience powering subscriptions for enterprise brands like L’Oreal, La Colombe and CLIF, along with its ability to integrate seamlessly with Shopify Plus, Ordergroove was the obvious choice for Dollar Shave Club. With subscriptions at the heart of Dollar Shave Club’s business, Ordergroove was tapped to supercharge and scale customer lifetime value with a more sustainable and flexible subscriber experience. By partnering with industry-leading technology providers, Dollar Shave Club is making a transformational shift from powering its business with homegrown software to working with best-in-class providers, freeing up internal resources, decreasing costs, and continuing its rapid growth. NEW YORK-( BUSINESS WIRE)- Ordergroove, the leader in subscription solutions for retailers and direct-to-consumer (DTC) brands, announced today that Dollar Shave Club, the preeminent cross-category DTC grooming brand, has successfully launched a new tech stack with the support of its agency, iamota, that includes Ordergroove powering subscription, Klaviyo for marketing automation, Gorgias for customer support and Shopify behind its ecommerce.
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